USPS Greening Strategy

Soyka & Company co-developed a recommended organization-wide strategy for the U.S. Postal Service (USPS) prepared on behalf of the Service’s Office of Inspector General (OIG).  OIG had developed concerns that the Postal Service had not taken adequate steps to address an emerging risk from rising public interest in the possible adverse impacts of the mail value chain, nor had it developed an organization-wide strategy to incorporate a response into business planning and operations.  We developed and applied an approach that identified key root causes of existing public attitudes and beliefs regarding mail, then developed strategy elements addressing each that would improve public perception, strengthen relationships with both Postal customers, and over time, enhance USPS brand value and reduce risks.  The strategy included eight specific components that were rank-ordered in terms of importance/criticality.  The recommended strategy offered by the project Team was enthusiastically accepted without significant changes by OIG, and subsequently delivered to USPS senior management.  Key aspects have now been successfully implemented.